If you're completely exhausted from trying to keep up with the continuous flow of emails and having to answer them, you probably need to find out about autoresponders. In today's market, people expect quick replies to their queries. Unless you have found a way to pursue and maintain a 24 hour workday, or have access to staff that can continuously monitor your incoming emails while they eat up the profits, you're in trouble.
This is where autoresponders come to the rescue. Autoresponders are mostly inexpensive and some are even free. The autoresponders automatically answer incoming emails as you receive them. If you do business online, your emails are an invaluable asset. These responders will give you automatic feedback about your online business, often for very little expenditure. They're called autoresponders because that's what they do, respond to your emails without any intervention on your part. Their utility doesn't stop there. You can use them to send out business prospects, product listings, price lists, sales copy or a newsletter perhaps. Offer your subscribers special offers, time-limited offers or just some sound advice. Use autoresponders to build relationships with the people that are in your opt-in list.
The choice is yours, there are free responders and there are paid ones. Some are scripts you upload to your server, while others are provided as a service by a specialized company like aweber. Some are even free if you agree to put ads in your responses.
Whatever you choose, always include your signature when replying to emails, it will serve as a reminder every time a customer sees it and can lead to more sales. The content of the signature should include your name, company, email address, phone, fax and any additional information deemed necessary. Also include a very short write-up on who you are and what services or products you have to offer.
The actual content of your message to your list members boils down to what you need the autoresponder for. It can be simple follow-ups to previous sales or to mention specials or interesting points of value to your customers. It is important to note however, not to pitch sales every single time you contact people on your opt-in list. They'll soon get the message you're more interested in making money than you are informing them of good deals or leads to them.
For a list of autoresponders, both free and paid, just type the word into your favorite search engine and many results will be returned.
On a closing note, if you are serious about marketing online or doing business online, I'd suggest getting the paid service. They usually have much more to offer than their free counterparts.
| Michel T is an active writer and would like to extend you an invitation to view his website at http://freemarketingideas.net where you can find a review of the e-course Fast Track Cash Article Source: http://EzineArticles.com/?expert=Michel_T |
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